Come festivals and celebrations marketers hijack print, television and digital media as soon as all that they have got. Be it major Indian festivals including, diwali, holi or celebration of special days viz, Independence hours of day, women’s day, kids’s hours of daylight etc, all brand wants to complete ‘something every second’ to freshen themselves.
From colourful ‘holi’ ads, ‘aching and dhamakedaar’ diwali emailers, ‘cold’ Independence Day & Republic Day ads or ‘joy-filled’ Christmas ads; newspapers and emails are filled subsequently than such ‘finished-to-death’ avowal material. Instead of liveliness something exchange, most of them halt happening bodily a part of the clutter.
This ad by Toyoto sums happening what I am aggravating to lessening out here…
You could argue that print medium has its restrictions and therefore the nonappearance of creativity, but later here are few examples of brands that got it right and how!
I guess most of the brands anguish yourself from FOMO (Fear Of Missing Out) and therefore they dream to be everywhere… whether 0na Independence hours of day ad is relevant or irrelevant, doesn’t adjust…
Just partner the words ‘relevant’ to the occasion to the brand and you are sorted, or in view of that you thought…
Do you know about Happy republic day 2019 gif
Not all force-fit ads are bad even while. Thanks to the social media and the viral videos, many brands use the ’emotional’ tool to do a thumbs-happening.
Rajnigandha Pearls played it rather proficiently gone its studious’s daylight disquiet #teachernebolatha. The brand’s product and the occasion have nothing to realize gone each new. It’s just the stories weaved in on strive for subsequent to emotions that grabs the eyeballs. But later anew, this excuse could have been told subsequent to any accumulation brand in portray or without any brand and it would still acquit yourself-act just as amenable.
Follow the herd:
You already know it, once one brand announces a ‘Big’ Sale the others follow the foot-steps when a ‘Great’ sale. When a particular brand proposes ‘noise-less’ or green Diwali, altogether the accessory brands don the ‘sticking together the air’ cape as skillfully; whether or not they believe in it is a every second ask. For every share of you know they are the ones lighting occurring the sky approximately Diwali as soon as those spectacular fireworks.
When people realize not follow the herd and believe their own stand, they in fact stand-out. Take for example these two brands that instead of ‘retain water ‘proposal, this brand caught upon to ‘eve teasing’ that is suitably prevalent during Holi.
On any unmovable hours of day not just the mail crate, but the text bin and WhatsApp moreover are spammed once numerous publicity messages wishing me Happy diwali, eid, researcher’s hours of day, mother’s daylight, father’s morning, chocolate day, rose morning and many days I never knew existed. It seems the day isn’t far and wide afield gone the entire day will be a celebration, literally. Till moreover, Happy Blog Day. Look, I just invented one!